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How We Work

Built right.
Every time.

Our 6-phase iOS development process is designed to eliminate surprises, protect your budget, and ship apps that Apple features — not rejects.

Six phases.
Zero guesswork.
01
Timeline
Week 1–2

Discovery & Strategy

We start by understanding your business, users, and goals — not just your feature list. Our discovery process surfaces requirements you haven't thought of yet and catches assumptions that kill projects.

Why this matters: Most apps fail not because of bad code, but because the wrong thing was built. Discovery ensures we build the right product from the start.
Deliverables
  • Product requirements document (PRD)
  • User personas and journey mapping
  • Competitive analysis + market positioning
  • Technical feasibility assessment
  • Architecture recommendation
  • Project scope and milestone plan
02
Timeline
Week 2–5

UI/UX Design

Design is not decoration — it's how your app communicates. We design in Figma following Apple HIG to the letter, with real data, real edge cases, and every micro-interaction mapped before a line of code is written.

Why this matters: Changes in design are 10x cheaper than changes in code. We finalize everything in Figma before development begins.
Deliverables
  • Information architecture (IA) map
  • Low-fidelity wireframes (all screens)
  • High-fidelity Figma mockups
  • Interactive prototype for stakeholder review
  • Design system & component library
  • Accessibility review (WCAG 2.1 AA)
03
Timeline
Week 4–14

Swift Development

Our engineers build in weekly sprints using Swift and SwiftUI — or UIKit where needed — with daily standups and Friday demos so you see real progress every week, not just at the end.

Why this matters: We use MVVM architecture and Combine for clean, testable code that scales. No shortcuts that create technical debt.
Deliverables
  • Swift / SwiftUI codebase (100% native)
  • API integration (REST, GraphQL, WebSocket)
  • Core Data / CloudKit persistence layer
  • Push notification infrastructure
  • Weekly TestFlight builds
  • Code review and documentation
04
Timeline
Week 12–16

QA & Testing

QA runs in parallel with development from sprint 2 onward. By the time we reach the final QA phase, most issues are already caught. Our testers work on real devices — not just simulators.

Why this matters: Thorough QA across real devices catches issues before Apple reviewers do — fewer rejections, faster launches.
Deliverables
  • Manual testing on 20+ real iPhone / iPad models
  • Automated unit and UI tests (XCTest)
  • Performance profiling with Instruments
  • Accessibility audit (VoiceOver, Dynamic Type)
  • Security testing (OWASP Mobile Top 10)
  • Final regression test suite
05
Timeline
Week 15–16

App Store Launch

App Store submission is not just uploading a binary. Screenshots, metadata, privacy policies, App Review guidelines — we handle every detail so your launch goes smoothly and on schedule.

Why this matters: A rejected app means delayed revenue. We've navigated hundreds of App Review edge cases and know exactly how to present your app.
Deliverables
  • App Store Connect setup and configuration
  • Optimized screenshots for all device sizes
  • Keyword-optimized metadata (ASO)
  • Privacy policy and data usage disclosures
  • App Review submission and follow-up
  • Launch-day monitoring
06
Timeline
Ongoing

Growth & Support

Launch is day one, not the finish line. We offer post-launch support, crash monitoring, iOS update compatibility, and retainer-based feature development so your app keeps improving.

Why this matters: Apps that ship and disappear fail. Apps with continuous investment grow. We offer retainers so you always have an iOS team on call.
Deliverables
  • 30–90 day post-launch bug fix support
  • Crash monitoring (Firebase Crashlytics)
  • iOS version compatibility updates
  • User feedback analysis and prioritization
  • Feature roadmap planning
  • Monthly retainer options from $4K/mo
Our principles.
Not just words.
🔁
Iterative Sprints
We work in 1-week sprints. Every Friday you get a TestFlight build and a video walkthrough. No surprises at the end.
📋
Fixed Scope, Fixed Price
We quote fixed-scope projects so your budget is protected. Changes are handled transparently through a formal change order process.
🎯
One Point of Contact
You get a dedicated project manager who knows your project inside out. No rotating account managers. One person, full accountability.
🔐
NDA From Day One
Your idea is protected before we talk details. NDA signed before any discovery session — standard for all project tiers.
📡
Full Source Code
You own 100% of the code, assets, and IP. We deliver a full handoff package including repository access and documentation.
🚦
Go/No-Go Gates
Before each phase begins, we run a formal review. If something isn't right, we fix it before moving forward — not after.
Ready to kick off
your project?

Book a free 30-minute discovery call. We will review your product, ask the right questions, and give you a clear scope within 48 hours.

NDA available · Response within 24 hours · No commitment required